Bringing a tech gadget to life

Challenge: We can’t currently compete with tech specs so how can we instead compete on the battlegrounds of positive screen time, creation, not consumption, antiblackbox demystified technology?

This innovation could be in terms of the concepts and messaging for a more compelling ad or in the overall campaign strategy to get better impact or ROI.

Role

Senior Creative / ART / COPY

Client

Kano Computing

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